Some interesting words about SXSW and other festivals from Fucked Up lead man Mike Haliechuk

As a company heavily invested in music and more than familiar with the independent, DIY lifestyle, we think this kind of stuff is important. In the music industry’s changing landscape, are small festivals such as SXSW really worth the mental, physical, and monetary expenditure, or are they becoming more of a tool for companies like Doritos and Mountain Dew than the bands they claim to represent? Mike Haliechuk has some thought-provoking comments on the subject.